Press

While the wider transport and automotive sectors picked through announcements on investment, infrastructure, and long-term planning, motorcycles were once again left on the margins. That’s despite a growing consensus that two-wheeled transport could play a meaningful role in tackling congestion, emissions, and urban mobility challenges.

If there was ever a brand that thrived on doing things its own way, it’s The Bike Shed. Now, that independent spirit is heading somewhere few would have predicted when it all began under railway arches in East London. Dubai is calling—and Bike Shed is answering.

If you were expecting another polished highlight reel of elbow-down heroics and last-lap lunges, think again. According to Valentino Rossi, his long-rumoured book and documentary projects are already “well underway” — and they’re shaping up to be something very different.

MV Agusta has never been a brand to whisper quietly from the back of the paddock — and with the new Brutale Serie Oro, it’s turned the volume all the way up.

On July 4th, 1926, three brothers and a dream gave birth to a brand that would forever change the sound, shape and spirit of motorcycling. Now, nearly a century later, Ducati prepares to celebrate 100 years of turning engineering into art and performance into poetry.