Press

Ask almost any rider the same question in 2026 — “Do you think new bike prices will ever come down?” — and you’ll get the same answer, usually followed by a laugh and a head shake.

If the previous decade taught riders one thing, it’s this: the rules of motorcycle buying have changed. Used bikes no longer tumble down the value ladder every year, while new bikes sit at price points that make even seasoned riders pause. The result is a market where instinct alone can lead you astray.

Walk into any showroom in 2026 and you’ll see it instantly: new bikes look sharper, smarter, and more tech-loaded than ever. Then you check the price tag and suddenly that 2015 model on the used forecourt doesn’t seem “old” at all. It seems… sensible.

If Britain has a spiritual home of straight-line speed, it’s Santa Pod. Not because it’s posh or polished, but because it’s honest: a former wartime airfield repurposed into a place where engineering and nerve have to prove themselves in public.

There’s a particular kind of weekday pain that only motorcyclists understand. You’ve got a perfectly good bike sitting there, looking heroic, sounding glorious, and begging for a ride