Press

For the first time in more than a decade, the UK Government has unveiled a full national road safety strategy, and for once, motorcyclists are not being treated as an awkward footnote. Announced on 7 January, the plan promises sweeping reforms aimed at cutting deaths and serious injuries on Britain’s roads by 65% by 2035, rising to 70% for under-16s.

What Vespa is really highlighting here isn’t nostalgia for nostalgia’s sake. This isn’t about rose-tinted memories or retro styling exercises designed to sell yesterday back to us at tomorrow’s prices. What Vespa is celebrating is something far more valuable — an often overlooked, almost intangible kind of progress.

There are legends in motorcycling, and then there is Sammy Miller. Few names command the same universal respect across trials, motocross, road racing and motorcycle heritage. In November 2025, that status was underlined once again when Miller was awarded the Royal Automobile Club Lifetime Achievement Award — a fitting tribute to more than eight decades spent shaping the very fabric of motorcycling.

While the wider transport and automotive sectors picked through announcements on investment, infrastructure, and long-term planning, motorcycles were once again left on the margins. That’s despite a growing consensus that two-wheeled transport could play a meaningful role in tackling congestion, emissions, and urban mobility challenges.

If there was ever a brand that thrived on doing things its own way, it’s The Bike Shed. Now, that independent spirit is heading somewhere few would have predicted when it all began under railway arches in East London. Dubai is calling—and Bike Shed is answering.