Press

CFMoto didn’t shout about the V4 SR-RR when it rolled onto a Chinese circuit recently. No fireworks. No global press storm. No over-produced teaser campaigns.

Instead, they did something far more interesting.

There’s a growing disconnect between what drivers expect to pay and what they’re actually paying at the pump. Fuel prices remain stubborn, everyday costs continue to climb, and yet one group seems to be quietly sidestepping the worst of it—motorcyclists.

Motorcycle theft in the UK has a nasty habit of feeling “everywhere” at once. One week it’s a neighbour’s scooter lifted outside a flat in under a minute. The next it’s a video of two lads with an angle grinder treating a chain like it’s made of cheese strings.

When a motorcycle disappears, most riders imagine it being ragged around an estate for a few days before being torched. That still happens. But increasingly, theft is industrial.

The modern stolen bike rarely dies dramatically. It gets processed.

There is a figure that keeps surfacing whenever the UK’s road condition is discussed, and it has become impossible to ignore. £18.6 billion.