Press

Ducati turning 100 isn’t just a birthday. It’s proof that one brand can reinvent itself so completely that people forget it ever did anything else. Before the red bikes, the racetrack glory, and the “just-one-more-blip” throttle addiction, Ducati was a young company riding the early 20th-century wave of radio innovation in Bologna.

For much of the post-war period, motorcycles weren’t a lifestyle choice in the UK — they were a solution. Cheap to buy, cheap to run, easy to maintain, and perfectly suited to short-to-medium commutes.

In a world obsessed with the next big thing, Indian Motorcycle stands proudly apart. Not because it chases trends, but because it helped create them. Founded in 1901, Indian isn’t just celebrating an anniversary in 2026

When a custom build is teased, imagined, and talked about for months, there’s always a danger the finished article won’t live up to the mythology. This one didn’t just live up to it – it parked itself under the show lights at MCL25 and dared anyone to look away.

If you’ve felt a sudden spike in “special editions”, heritage logos, anniversary liveries and emotional brand videos… you’re not imagining it. 2026 is shaping up to be one of the most celebration-heavy years the motorcycle world has seen in a long time—and it’s happening right as the industry is being forced to reinvent itself.