MV Agusta: Reclaiming Its Crown With Full Independence and a Bold Vision for the Future
MV Agusta — a name synonymous with Italian artistry, passion-fuelled performance, and motorcycling prestige — has officially reclaimed its full independence. The legendary marque is now 100% back under the wing of its parent company, Art of Mobility, marking a powerful new chapter in its long and storied history.
Out of the KTM Shadow and Into the Spotlight
After a two-year collaborative stint with KTM AG — one that brought advances in dealer outreach and production processes — MV Agusta is once again steering its own ship. But this isn’t a messy divorce; it’s a respectful handover. Certain operational areas will remain under joint management until the end of the financial year to keep things smooth and professional. That’s Italian elegance meeting Austrian efficiency for one final dance.
This move is more than just a restructuring. It’s a declaration: MV Agusta is back in the driver’s seat — independent, unapologetic, and laser-focused on its future.
A New Captain at the Helm
Taking centre stage is Luca Martin, the newly appointed CEO of MV Agusta. A man who’s no stranger to the brand’s heartbeat, Martin previously served as Chief Operating Officer and Deputy CEO. He now steps into the top job with the full backing of Art of Mobility and a clear mission — to honour MV Agusta’s unmatched legacy while writing a bold, modern future.
Backing Martin in this high-octane leadership grid are:
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Filippo Bassoli as Chief Brand & Marketing Officer and Board Member
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Timur and Ratmir Sardarov, founders of Art of Mobility, as non-executive directors
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Hubert Trunkenpolz holding steady as Chairman of the Board
That’s not just a boardroom reshuffle — it’s a power move.
Vision, Emotion, and Evolution
In his first statement as CEO, Martin didn’t mince his words — and nor should he. MV Agusta isn’t chasing trends or numbers. It’s chasing soul.
“We’re not simply transforming — we’re evolving,” Martin said. “Our bikes aren’t built to just be admired. They’re built to thrill, to connect, and to inspire."
That’s the MV Agusta difference. It’s not about mass production or economies of scale. It’s about motorcycling as art, forged by riders, for riders. Every detail, every angle, every throttle twist speaks to the heart of a true enthusiast.
What’s Next for MV?
While they’ve kept the lid on the specifics, Martin hinted at multiple projects already in motion — and judging by MV Agusta’s track record, we can expect more rolling sculpture with spine-tingling performance.
Whether you're already a devotee of the MV lifestyle or discovering the brand for the first time, expect to see fresh models that stay true to the ethos:
“Everlasting Beauty Beyond Performance.”
Final Thoughts
In an age when consolidation seems the name of the game, MV Agusta has gone the other way — reclaiming its independence and daring to dream on its own terms. With a strong leadership team, renewed creative freedom, and the relentless soul of Italian engineering, the future looks every bit as breathtaking as the past.
Stay tuned, folks. MV Agusta isn't just back — it’s reborn.