Press — motorcycle industry

February 2, 2026 – Indian Motorcycle, America’s First Motorcycle Company, announced today that Carolwood LP has officially closed its agreement with Polaris to acquire the historic American motorcycle business.

Motorcycling has always been full of big talkers. Brands that shout about “heritage” while quietly binning it the second a focus group wants a touchscreen. Royal Enfield is the rare exception: a company whose backstory isn’t a marketing department’s bedtime story, but a long, often messy, genuinely fascinating chain of reinvention.

The rider who made MotoGP feel like a travelling rock show now runs one of the paddock’s most fascinating operations: the Pertamina Enduro VR46 Racing Team. And in 2026, that team sits in a rare sweet spot

Ask almost any rider the same question in 2026 — “Do you think new bike prices will ever come down?” — and you’ll get the same answer, usually followed by a laugh and a head shake.

If the previous decade taught riders one thing, it’s this: the rules of motorcycle buying have changed. Used bikes no longer tumble down the value ladder every year, while new bikes sit at price points that make even seasoned riders pause. The result is a market where instinct alone can lead you astray.