# It Starts With A Story
# It Starts With A Story
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UK Motorcycle News & Stories — ducati

Who Owns Ducati—and Your Local Motorcycle Dealer?

• Mike Bowden • ducati • motorcycle dealerships • motorcycle industry

Who Owns Ducati—and Your Local Motorcycle Dealer?

Volkswagen is considering Ducati’s place within its enormous portfolio. Nothing has been decided, no formal sale has been confirmed and there is no reliable shortlist of buyers. Even so, the discussion reaches much further than the identity of the company whose name appears above Ducati’s accounts.

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