Luxury Meets Legacy: The Richard Mille x Brough Superior RMB01 Is a Two-Wheeled Time Machine
If Swiss watchmaker Richard Mille and the legendary Brough Superior decided to have a lovechild, this would be it – the RMB01. A motorcycle so lavish, so meticulously engineered, and so gloriously over-the-top, it could make even the most hardened Isle of Man veteran nod in quiet respect... before checking if there’s a payment plan.
Built as a limited-run masterpiece, the RMB01 is more than just a collaboration – it’s a rolling sculpture that merges haute horology with bespoke British bikecraft. In a world full of identikit naked bikes and cookie-cutter café racers, this one’s a full-blown revolution in carbon and titanium.
🏍️ A Bike That Thinks Like a Watch
Richard Mille isn’t exactly known for restraint. Their watches are skeletonised, space-age marvels, worn by tennis champions and billionaires alike. Apply that same design philosophy to a motorcycle and you get… well, this.
The RMB01 is built around a bespoke 997cc V-twin engine crafted by Brough Superior – itself a name etched in motorcycling folklore, once favoured by none other than T.E. Lawrence (yes, that Lawrence of Arabia). But where the old SS100 roared with steam-age muscle, the RMB01 is full-blown 21st-century tech.
With 130bhp on tap, a titanium girder front fork, carbon fibre bodywork, and a chassis that looks like it was CAD-designed by Iron Man’s intern, this bike means business. But it’s the details that truly elevate it: think custom-machined components, a floating saddle, exposed bolt symmetry, and an overall silhouette that wouldn’t look out of place on the Concours lawn at Villa d’Este.
⌚ The Price of Precision
Let’s get one thing out of the way – this thing isn’t cheap. We’re talking serious money here – rumoured to be in six-figure territory. But that’s beside the point. The RMB01 isn’t built for the average weekend warrior. It’s for the collectors, the design obsessives, the petrolhead aesthetes who see motorcycles the way some see sculpture.
Is it practical? Not especially. Will you see one filtering through traffic in Manchester on a rainy Tuesday? Definitely not. But could it hold its own in a room full of McLarens, Bugattis and Richard Mille watches? Absolutely.
🧬 Legacy Rewired
This is Brough Superior doing what few heritage brands dare to do: evolve. Not in a timid “let’s modernise the logo” kind of way, but in a full-throttle “let’s shock the world” style. With Richard Mille, they’ve created a machine that defies category. It’s not a cruiser, it’s not a superbike, and it sure as hell isn’t a retro reboot.
It’s a statement. A fusion of mechanical beauty and brutal performance. A celebration of time, both in terms of engineering precision and historical significance.
🎯 Who Is This Bike For?
Truthfully? It’s not for the masses – and that’s the point. The RMB01 is for the dreamers. The collectors. The riders who keep their bikes in glass garages next to their art and drink espresso beside MotoGP memorabilia.
It’s for people who want something no one else has, and who understand that true luxury in motorcycling isn’t about gold plating or quilted seats – it’s about obsession. Attention to detail. The fusion of two worlds – horology and horsepower.
🏁 Final Thought: Is It Art or Machine?
Why not both?
The Richard Mille x Brough Superior RMB01 is the kind of bike that makes you stop scrolling. It challenges what motorcycles can be – not just transport, not just performance, but expression.
And in a world where too many bikes are built to fit categories, this one dares to create its own.