Press — motorcycle racing

For sixty years, the sound of nitro, screaming engines and burnt rubber has echoed across Bedfordshire, shaking grandstands, rattling rib cages and pulling generations of petrolheads through the gates of Santa Pod Raceway.

CFMoto didn’t shout about the V4 SR-RR when it rolled onto a Chinese circuit recently. No fireworks. No global press storm. No over-produced teaser campaigns.

Instead, they did something far more interesting.

Success in motorcycle track and circuit racing is earned the hard way. There are no shortcuts, no lucky weather windows, and nowhere to hide. Circuits demand relentless consistency, technical intelligence, adaptability to rule changes, and the mental strength to perform under pressure every single weekend.

Ducati’s centenary message leans into this emotional connection as much as racing — describing unforgettable moments on track, on road, within the company, and among fans worldwide.

If you ever want a reminder that history is rarely tidy, Ducati’s origin story is the perfect exhibit. The brand most riders associate with race paddocks, Italian design drama, and the kind of throttle response that makes you grin inside your helmet, didn’t start with motorcycles at all.